Acute water shortages will change strategy, business operations; depletion of global water resources is more rapid, severe, and complex than anticipated.

By Keith Schneider for Circle of Blue

WASHINGTON, D.C. – Population growth, urban development, farm production, and climate change is increasing competition for fresh water and producing shortages so acute that virtually every industry in the world anticipates sweeping systemic transformation over the next decade in their strategic planning, production practices and business models.

That is the conclusion of a global opinion poll of more than 1,200 sustainability experts conducted and made public today by GlobeScan, an international public and stakeholder opinion research firm, and SustainAbility, a think tank and business strategy consultancy.

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