What’s happening and what will happen in the water world in 2010. A look ahead as citizens, companies and nonprofits jockey for position.

March 22, 2010 marks World Water Day, a 24-hour observance held annually since 1993 to draw attention to the role that freshwater plays in the world. In recent years it has focused global concern on the dwindling supply of clean water.

With governments from Australia to India feeling the heat of dryness like never before, multinational corporations pledging to become better global water citizens, and a multitude of nonprofit organizations gaining position in the councils of influence worldwide, the global freshwater crisis is steadily becoming a top public priority.

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Investing $10 billion in water-efficiency programs could play an important role in America’s “green economy,” creating as many as 220,000 jobs while protecting a priceless natural resource.

That was one of the conclusions in a new report produced by the Chicago-based Alliance for the Great Lakes, an environmental advocacy group.

“Water conservation creates jobs, saves money, cuts energy (use) and greenhouse gases, the list goes on,” said Cameron Davis, president of the Alliance for the Great Lakes. “It’s one of the rare magic wands we have in the water world.” …

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